A greeting card is just more than a piece of paper and fancy words. At right moments greeting cards can have a huge impact on our psyche. Our story shows a young woman walking into a tattoo parlor. The voiceover in the background narrates the written words on the greeting card. At the end of the clip, you see just two words written on the wrist of the young woman and understand how this mom leaves an incredible mark on her daughter. Watch the full video to see how a mom leaves an incredible mark on her beloved daughter. The daughter suffers from uncomfortable pain just like the relation between a parent and their kids. This ad is made by MullenLowe is based on a true story from the creative director, Allison Rude who memorialized her father in a similar fashion.
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